Hair straightening
Specialist
There are many types of straightening products available on the market today, but not all of them are suitable for every hair type. Some are completely incompatible with other chemicals and can pose a real risk to the health of your hair.
To understand whether your hair is compatible — and which technique is truly safe for you — always seek advice from a qualified specialist.
If you are a professional looking to specialise, CLICK HERE.
Progressive Straightening
The famous progressive (Brazilian Blowdry/Keratin) aligns the strands with filling with acids (hyaluronic, carbocysteine, formaldehyde and derivatives)
Hair Botox
Removes volume without straightening, ideal for those who want to tame frizz or curls. Incredible results with lots of softness and shine.
Permanent Straightening
It aligns the strands in their inner layer by altering the sulfur bonds in the strand structure.
Based on ammonium thioglycolate or guanidine, this technique provides impeccable smoothness.
Relaxation
Just like hair botox, this technique removes volume from the hair without straightening it, but with a definitive result as it acts by altering the sulfur bonds in the internal structure of the hair.