Salon Business & Marketing helps salon teams improve the way they work together, organise services and communicate their business. It combines theory, practical exercises and group activities built around everyday salon situations.
Choose the three-day Essential Programme covering teamwork, salon efficiency and social media, or the five-day Complete Programme, which also explores AI, website creation, branding and marketing.
Morning: Explore teamwork, time management, customer service, client consultation, organisation and cleaning.
Afternoon: Take part in a team-building activity, followed by a walk-through of your salon to identify existing strengths and practical opportunities for improvement.
Morning: Understand how salon workflow, time management and the allocation of assistants affect productivity, staffing costs and earning potential.
Afternoon: Learn a Foilyage technique designed for independent working, helping stylists organise their application and reduce reliance on an assistant.
Morning: Explore Instagram, Facebook, TikTok and YouTube, understanding their differences and how each can support your salon’s communication.
Afternoon: Practise lighting, setting up a filming space and editing videos. Work together to create photos and videos, with team members taking turns as models.
Morning: Discover practical uses of AI and ChatGPT for hairdressers, from developing ideas to supporting content creation and everyday business tasks.
Afternoon: Get started with Wix, explore website structure and learn about domains and the steps involved in creating your salon’s website. Finish with a group activity.
Morning: Explore brand identity, positioning and business planning. Understand how to communicate what makes your salon distinctive, followed by a short activity to define your brand’s message.
Afternoon: Learn how to turn these ideas into a practical marketing plan, using digital content and printed materials to promote your services. Finish with a group activity to outline your salon’s next marketing actions.
The first three days form the Essential Programme and remain compulsory within the Complete Programme. In the five-day programme, Day 04 and Day 05 may each be replaced with another available one-day training module, agreed before booking.
Each day includes six hours of training, normally divided into three hours in the morning and three in the afternoon. Printed materials are included.
The salon is responsible for providing models or mannequin heads for practical hair training. Equipment, preparation and any requirements for replacement modules are agreed before the course.
The Essential Programme includes the first three compulsory modules:
• Teamwork & client experience
• Salon efficiency & independent Foilyage
• Social media & content creation
The Complete Programme includes two further modules:
• AI & website creation
• Branding & marketing planning
Within the five-day Complete Programme, either or both of the final two modules may be replaced with another available one-day training module. Your choices are agreed before booking.
The programme cannot be extended with additional modules. Each module can also be booked separately as a one-day course.
Preparation and requirements are agreed before the course.
Complete Programme — five days: 3500*
Includes up to ten participants. Additional participants: 500* per person.
Essential Programme — first three days: 2400*
Includes up to ten participants. Additional participants: 300* per person.
Standalone one-day module: 900*
For up to ten participants.
Each training day includes six hours: three in the morning and three in the afternoon.
Two or more salons can book together and share the programme cost. The programme fee includes up to ten participants in total across all participating salons. Each salon’s needs are addressed individually.
Workshops for larger audiences and events:
• Up to six hours: 1800*
• Up to three hours: 1050*
• Hourly rate: 500*
Workshop content, format and audience size are agreed before booking.
The salon is responsible for providing models or mannequin heads for practical hair training. Dates, venue, timetable, breaks, equipment and preparation are agreed before booking. Website subscriptions, domain registration and any paid digital tools are separate costs.
*Prices are charged in local currency: GBP in the UK, EUR in Ireland and BRL in Brazil. The numerical amount is the same in each country, with no currency conversion. Any travel or accommodation costs are agreed before booking.
We combine clear explanations, practical exercises and group activities to help salon teams turn ideas into everyday improvements.
Training is built around real salon situations, from client consultations and team organisation to independent colour work, content creation and business planning. Participants review their current practices and develop practical next steps for their salon.
Two or more salons can learn together and share the investment. Common challenges encourage discussion and the exchange of ideas, while each salon’s goals, working practices and individual activities receive tailored attention.
The first three days focus on teamwork, salon efficiency and social media. The five-day programme also explores AI, website creation, branding and marketing, with the option to replace the final two modules with other available one-day courses.
Printed or digital learning materials are included at no extra cost, according to each participant’s preference. Participants who would like both formats can purchase the additional version for the following fee per person:
• One-day course: 20*
• Two-day course: 25*
• Three-day course: 30*
• Four-day course: 40*
• Five-day course: 50*
Please confirm your preferred format before the course.
*Fees are charged in local currency: GBP in the UK, EUR in Ireland and BRL in Brazil.
