Colors that will hit in 2024 according to L'Oréal

Hello everyone, today I'm going to comment on some trends that L'Oréal is betting big on for 2024.

As some of you already know, I live in England and this post follows what was published by L'Oréal itself here in the United Kingdom.

They chose 12 looks inspired by the main trends seen on Pinterest, TikTok, Oscar, Grammy and other important awards, to bring you what will be popular in 2024!

You can order at the salon without fear of making a mistake and it will be a success!

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1 - Auburn Hair / Reddish Brown

Red hair has had a big impact on 2023 hair trends and is still going strong in 2024. Copper, auburn and bright red tones have created many viral moments on social media and you can expect even more of that this year, but the tones will be more towards warm brown than exactly red, tones such as "hot chocolate", "cherry chocolate" and "cherry coke" There will be a lot of requests this year!

2 - Warm Blondes

Platinum hair is undeniably stunning, but cool, ashy and platinum tones can be quite difficult to achieve and also require high maintenance – especially if you have naturally dark hair – which often leads to less than perfect results. healthy.

This new trend brings relief to clients and professionals as it is a shade of blonde that can be achieved with darker bases and is very low maintenance as it takes advantage of the naturally golden tones present in all hair types.

3 - Honey Brown / Castanho Mel

This trend of highlights brings a unique shade offering a touch of warm color without looking too light or dark. You can be very creative with this color, a good idea is to add highlighted highlights, bringing a golden tan in the sunlight. The most versatile thing about this trend is that as we are talking about highlights, you can customize the result according to your personal color palette, leave your hairdresser free to create and be surprised by the results!

4 - Sombré / Sombré

A color trend is almost as important as how you apply that color to your hair. Pair the soft ombré look with warm brown or cool blonde tones for a custom color that screams luxury. Play with colors a few shades lighter or darker than your natural hair color for a customized look that brings dimension and movement to your locks.

5 - Violet Brown / Purple Brown

Just like the aforementioned warm brown, hybrid hair colors will lead the trends in 2024. Purple brown is a mix of brunette, burgundy and purple tones that can be customized to suit your skin tone, making it o an option that goes well with almost anyone. This color is a reinterpretation of the great success Marsala that was a rage in 2017/2018.

6 - Espresso

Perhaps this trend is the first mentioned here that is not for everyone. The color and the "Espresso" it can only be obtained with the absence of natural reflections, that is, specifically this color is for blondes transitioning to brown, the desired effect here is a brown so intense and without color reflections that it appears black. A color that brings sophistication and elegance.

7 - Champagne Blonde / Champagne Blonde

Creamy shades of blonde have been worn by celebrities, models and influencers for a few years now and we don't expect to see that end in 2024. The beige tone flatters skin tones while giving hair a shiny, smooth finish with gloss effect. It's the new basic blonde that suits all those who want a unique and easy-care look. To achieve this result in the salon, ask your hairdresser to be bold when mixing cold and warm blonde highlights.

8 - Warm Chocolate Brown / Hot Chocolate

Consider the hot chocolate trend a few shades darker than honey brown, just like your favorite chocolate bar. The color is rich, bright and suits many different skin tones. A great choice for those who like to follow trends with discretion and elegance.

9 - Mushroom Brown / Mushroom Brown

Even though it may seem like a strange name for a color, mushroom brown is an ashy brown tone in the middle of the brown hair color spectrum. It's not too light, it's not too dark and the cold tones are very attractive for those clients who don't like reddish and golden tones. The color, besides being great on its own, reaches its potential when used in highlighting techniques such as balayage and ombre.

10 - Strawberry Blonde / Rosy Blonde

Rosy blonde combines the trends of golden blonde + reddish blonde in a mix of tones, resulting in a mix of golden, reddish, coppery and pink tones. This hybrid color favors those with fair skin and will make a big impact in the new year, especially when the weather starts to warm up.

11 - "Natural" Silver Strands / Platinum "Natural"

It's been a few years since the beauty industry started to pay more attention to more natural trending options, I particularly like this one because it's the style I chose for my personal image a few years ago and seeing this trend returning in 2024 makes me happy. I'm very, very happy because I haven't regretted making that choice for a minute. Very low maintenance, this trend can be created by just letting your natural gray grow out or making platinum highlights that will blend into your hair.

12 - Chunky Blonde Highlights / Long Locks

Thanks to the revival of 90s and 2000s trends, wispy, barely there locks are sharing the spotlight with bold, chunky wide locks. Whether it's thick locks all over your head or just around the edges, a zebra effect or even the Gen Z favorite, bleached bangs, this trend is definitely a way to attract attention.

Definitely my hated trend, chunky highlights make a nostalgic statement while adding dimension and movement to all hair colors and proving that history truly does repeat itself.

You can check out the inspiration for this article here: https://www.lorealparisusa.com/beauty-magazine/hair-color/hair-color-ideas/hair-color-inspiration